The corridor that hosts the Tacoma Santa Parade — and the flagship of our Season of Peace.
Directory data courtesy of the South Tacoma Way Business District — South Tacoma Way Community.
The South Tacoma Way Business District is one of Tacoma's most resilient commercial corridors — independent shops, makers, restaurants, and service businesses along the historic Pacific Highway. It's also the epicenter of the annual Tacoma Santa Parade, where dozens of these businesses help bring the neighborhood to life every December.
THE WALL is partnering with the STW district to make this corridor a flagship of the Season of Peace → Season of JOY — a year-long civic celebration that begins with Destiny Saturday on the weekend of the International Day of Peace and culminates in the Tacoma Santa Parade. Local businesses can join the movement at three levels: Treasure Partners, Promoting Partners, and Santa Parade Sponsors — each visible on the map below in a different way.
From Destiny Saturday to the Tacoma Santa Parade — a season of community, peace, and joy.
Offer a community incentive · get your website, socials, and address linked gratis · appear on all Trove-related maps.
Share THE WALL on your own socials · your events appear on the Community Calendar.
Recognized on the map and on TacomaJOY.com · in-kind WINDOW pages available at qualifying sponsorship levels.
2 partners pinned · Click a pin for details · 4 other businesses listed below
Ready for all the party with none of the hangover.
$5 off your first bottle of Free Spirit AF Tequila
⚠️ For presentation only — not yet activated.
Tacoma's first zero-proof bottle shop and gathering space — alcohol-free cocktails, beer, wine, and community events. A vital ally in raising awareness about drink-spiking safety in our nightlife corridor.
Look good, feel good baby.
South Tacoma's neighborhood barbershop and a primary sponsor of the 2025 Tacoma Santa Parade. Classic cuts, fades, beard work, and a true community gathering place.
These businesses are part of the district but haven't joined as partners yet — they're not pinned on the map above. Owners: become a Treasure Partner or a Santa Parade Sponsor to claim a pin.
Claim & enhance your listing on THE WALL — add photos, deals, events, and connect with donors who care about supporting local.
Your existing membership stays where it is — we just give you another surface for visibility.
This guide is in active build-out. STW partners are highlighted on the map; we also keep a roster of every business on the corridor in our background data. Want your business on the map? See the three tiers above or contact us.