Your Gem on THE WALL
What it looks like to enter a Gem — and everything your business receives once it's live. About 10 minutes. No cost. You stay on THE WALL through July 2027.
Drink & Food Spiking — Protecting People ProfessionallyHave a REAL good time.
Desire is natural — drugs that induce desire violate your consent. Protect yourself & friends: know the signs of food & drink spiking & get to know the symptoms of the drugs used in case something happens. Eg: New & deadly: Cychlorphine — KING 5 NEWS
FREE for local businesses — enter one Gem, get on the map, the Hop page and the community calendar
Priority entries by Nov 11 get early-bird benefits — ask us
Holiday HOPE Hop weekend · Dec 18–20 · Tacoma Santa Parade finale Dec 20
A Gem is an offer your business makes to people who give to a local community organization through THE WALL — a few dollars off, a free add-on, no cover on Hop night, a half-dozen cookies for the toy drive. Donors verify their gift by unlocking their HOARD and show it at your counter. You decide the offer, the limits and the dates.
Gems live in three places at once: your map pin on THE WALL, your card on the [Holiday HOPE Hop](/holiday-hop) page, and the [HOARD](/hoard) gallery of deals, music and art. Every Gem points people at a real local business and a real local cause — that's the whole idea.
Businesses tell us the best Gems are simple and easy to honor at the register: "$2 off your first pint — $1 goes to the org you chose" beats a paragraph of fine print.
“Give to a community org → unlock Gems: deals, music & art from local businesses.”
1 · Create a free account
Sign up with your email at /auth. If we already built you a preview profile, use your one-time claim code at /claim instead and the profile becomes yours.
Create account
2 · Open Upload a Deal → Business
From your StarGate choose Business. Paste your website first — the Import button pulls your name, logo and description so you type less.
Open the form (sign in first)
3 · Fill in your Gem
Gem title, the details and any discount code; your website and socials; your street address so your pin lands on the map; and — the bonus — paste your events page URL so your shows and specials flow onto the community calendar automatically.
- Deal title (e.g. 20% off your first order)
- Deal details — restrictions, how to redeem
- Discount code (optional)
- Business location → your map pin
- Events calendar URL → auto-sync
- Safety Partner opt-in (optional, free)
4 · Submit → we approve → you're live
An admin checks the listing (we keep THE WALL spam-free) and flips it live: map pin, Hop card, HOARD listing, business page and calendar — all at once. You can edit anytime from My Business.
See the season pageWebsite → Import. Paste your site and we pre-fill the name, logo and about text.
Business name · contact · email. Who we talk to when a donor has a question or when it's time to renew.
Logo & up to 5 photos. Your logo becomes your map pin and Hop card; photos make your business page pop.
Add your events to the community calendar. Paste the URL of your events page (your site, Squarespace calendar, etc.). We check it every week and your shows, trivia nights and specials appear on the Community Calendar and the home map — nothing else to do.
About your business · category. Two or three sentences and a category so you're listed in the right section of the HOARD guide.
Deal title · details · discount code. This is your Gem. Keep it short and easy to honor at the register.
Your links · location. Website, Instagram, Facebook; street address so the pin lands exactly on your door.
Become a Safety Partner (optional). Tick it and we send you the North Star drink-spiking materials, brief your staff and give you the gold Safety Partner badge on your pin and page.
Submit. That's the whole thing.
A pin on THE WALL's maps
Your logo pin on the home Happening Map, the Holiday HOPE Hop map and the HOARD guide — with your Gem in the popup and a link to your page.
Open the map
A Gem card on the season page
Your card in the Menu of Gems people browse before the Hop weekend — with an Example stamp until you replace the demo ones.
See the Gems
Your events on the Community Calendar
Paste your events URL once. Shows, trivia, markets and specials flow onto the calendar and the This Week map every week.
Community Calendar
A live business page
Logo, photos, about, hours, links, your Gems and your Safety Partner badge — a profile that works for you around the clock.
Example pageA listing in the HOARD
The gallery of everything verified donors unlock — your Gem sits beside local bands' tracks and artists' work.
Browse the HOARDShare cards, HOARD scans & a safety net
Instagram-ready share cards for your Gem, HOARD redemptions you can trust, the gold Safety Partner badge, a spot on the Giving Map if you host a donation station — and a place inside the drink-spiking safety net THE WALL publishes for the whole region.
- Canvas share card for IG / FB
- Verified-donor redemptions (HOARD)
- Safety Partner badge (opt-in)
- Giving Map station (opt-in)
- Toy Drive participation
These sample businesses live only on the Holiday HOPE Hop page until real Gems replace them. Notice how short and register-friendly each offer is.
Free 12oz drip with any pastry
Show your unlocked HOARD at the counter — one per visit, all season.
On the Hop pageNebula Latte $1 off
Cardamom-rose seasonal special.
On the Hop pageBring-a-friend Sunday
Second drink half off on Hop Sundays.
On the Hop page15% off one vintage piece
Any single item — coats, denim, dresses. Verified donors only.
On the Hop page$2 off your first pint — $1 goes to the org you choose
Tell the bartender which WALL organization you gave to.
On the Hop pageHop Night flight
Four 5oz pours for $10 on Hop weekend.
On the Hop page- TodayEnter your Gem
10 minutes. Approved usually within a day — then you're live everywhere at once.
- Sep 19Tacoma Sister Cities' Peace Day Celebration
10a–3p · International Day of Peace, Thea Park
- Sep 21Season to Build HOPE begins
FREE for businesses & artists — add a Gem, get on the map
- Nov 11DEADLINE FOR PRIORITY ENTRIES
See Season details for early-bird benefits
- Nov 13Initial HOPE Hop Map of Gems published
The Menu of Gems goes live online
- Dec 18HOLIDAY HOPE HOP!
Dec 18–20 · specials, deals, music and more across the South Sound
- Dec 20Tacoma Santa Parade
11a–7p · Santa Al's finale on South Tacoma Way
- Jul 2027Still on THE WALL
Your pin, page and Gem stay live through July 2027. Renew with one click when we ask.
What does it cost?
Nothing. THE WALL is run by a 501(c)(3) effort to grow giving and safety in the South Sound. No fees, no upsell.
Who can redeem my Gem?
People who gave to a listed community organization and verified it by unlocking their HOARD. You can also honor it for anyone — your call.
Do I have to be in Tacoma?
No — Gig Harbor, Puyallup, Lakewood, Olympia, the Peninsula… anywhere in Washington. Pins land wherever your address is.
Can I change my Gem mid-season?
Yes. Sign in → My Business → edit. Changes show within minutes.
How do my events get on the calendar?
Paste your events page URL in the form. We check it weekly and add new events; you can also submit single events at /events/suggest.
What is a Safety Partner?
A business that displays the North Star drink-spiking signs, briefs staff and is a safe place to ask for help. Opt in on the form; the gold badge is free.
Can you build the page for me?
Yes — we create a preview profile from your website, hand you a one-time claim code (WALL-XXXX-XXXX) and you take it over at /claim.
What happens on Hop weekend?
Dec 18–20 people hop between Gems across the South Sound, ending with the Tacoma Santa Parade on Dec 20. Your Gem is on the published Map of Gems from mid-November.